Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

News

Access our social media. Collaborate, share and learn from our partners and audience!

Reading the city: literary tourism in Lithuania, from Mickiewicz's street to Thomas Mann's dunes

Lithuania, the chameleon: why film crews keep coming, and how visitors can follow them

Stepping inside a painting: how Čiurlionis became Lithuania's best-known VR experience

Inside Faux Real Studio: Lithuania's first virtual production studio, and why tourism should care

UPLIFT Discussion Workshops & Implementation Clinics (1 and 2)

UPLIFT Discussion Workshops & Implementation Clinics (1 and 2)

Down the Yellow Brick Road – Immersive Magic at the Wizard of Oz Museum

From Manuscripts to Immersive Stories: Exploring World in Words in Reykjavík

Exploring Virtual Reality with French Visitors at TUS

Stories can change the way we see a place. A coastline becomes the setting for an epic journey, a landscape takes on new meaning, and a familiar destination invites us to imagine another world.

Planning an Immersive Tourism Experience: Marketing, Branding and Goals

Bringing Stories to Life: Reflecting on the UPLIFT Final Conference in Maribor

UPLIFT Final Conference 2026: From Stories to Immersive Experiences

Zaključna konferenca UPLIFT 2026: Od zgodb do imerzivnih doživetij

Bringing Stories to Life: Exploring Interactive Solutions for Literary and Film Tourism in Iceland

Stepping into the Saga: How 1238 Brings Iceland’s Medieval History to Life

Bringing Hidden Histories to Life: The Búðaslóð Augmented Reality Trail at Þingvellir

Beyond the Hype: What Immersive Technologies Can Offer Film and Literature Tourism

How Immersive Technologies Open New Opportunities for Literary and Film Tourism in Slovenia

Digital Transformation of Slovenian Literary and Film Tourism: Strategic Framework and Opportunities

Kako potopitvene tehnologije odpirajo nove priložnosti za literarni in filmski turizem v Sloveniji

Digitalna preobrazba slovenskega literarno-filmskega turizma: strateški okvir in priložnosti

From Tourist to Hero: How Modern Tourist Experiences Are Created

Od turista do junaka: kako nastajajo sodobna turistična doživetja

Walking with Frankenstein: Bath’s theatrical tour and what immersive tools can add

Magical Literary Worlds – MoLI and the Harry Potter Exhibition

Be the Detective – Sherlock Holmes Live Experience, London

New UPLIFT Research Report: Vocational Skills for Immersive Tourism in Europe

Welcome to UPLIFT: Transforming Tourism through Immersive Technologies

Meet the Partners: Expertise in Tourism, Technology, and Education

1 Day in a Project Funded by the E.U. with 2 Second Year Students