With its rich nature and cultural heritage, Slovenia is increasingly betting on the digitalization of tourism as part of its strategic development. Basically, it is not just a technological add-on, but a means that opens up space for higher added value and quality of tourism products, including literary and film experience.
Digital orientation in the Slovenian tourism strategy
In May 2022, the Government of the Republic of Slovenia adopted the Slovenian Tourism Strategy 2022–2028, which sets out the framework for the development of the industry for the next seven years. The strategy explicitly includes the digital transformation of tourism as a horizontal policy, which means that digital tools and content should support all other development segments – from products to destination management.
The strategy seeks to develop high-quality, sustainable and boutique tourist offers based on the natural, cultural and social identity of Slovenia. Digitalisation is expected to help to:
- increasing the quality and value of the tourist offer;
- improving the visitor experience;
- the use of data and digital services for personalisation;
- better management of destination information;
- connecting Slovenian cultural content with modern digital formats.
Literary and film tourism are among such product niches that, through digitization, can move from "an accessory" to an offer that connects story and place.
Why a digital solution for literary and film tourism?
- Accessibility of content: visitors can get to know the literary or film side of places through digital guides, interactive maps, audio narratives or archives before their physical visit.
- Personalization of experiences: mobile applications and online platforms enable directional routes, connections of cultural stories with GPS directions and complemented reality content.
- Greater visibility of Slovenia as a boutique destination: digital campaigns and online content with elements of literary or film narratives can appeal to visitors who are more attracted to and interested in cultural content.
- Synergy with the strategy: digital transformation links cultural content with destination management and marketing, which is the objective set out in the 2022-2028 strategy.
Examples that show the digital trend
The Slovenian Tourist Board (WTO) is actively involved in digital discussions and exchanges of practices. The IT Tour 2024 event was dedicated to the digital transformation of tourism, where experts presented how digital tools contribute to a more personalized and efficient experience for tourists.
Conclusion Digital transformation is not just a technological fad — it is a strategic element through which literary and film tourism in Slovenia can become competitive, more accessible and richer in content. The connection between cultural heritage and modern digital solutions is a clear signal that Slovenia invites visitors not only to come, but to experience and feel the story of the space.