The Icelandic Tourism Research Centre (ITRC), located in Iceland, leads the project on behalf of the University of Akureyri (UNAK) and brings its expertise in tourism research and innovation to the UPLIFT project. The ITRC focuses on sustainable tourism and cultural heritage. Their strong network of tourism businesses and experience in international projects makes them an invaluable contributor to developing immersive storytelling solutions for European literary and film tourism.
VSGT Maribor, a leading vocational college in Slovenia, specialises in hospitality and tourism education. Their expertise in digital marketing and AR/VR training, combined with strong ties to regional tourism businesses, positions them perfectly to support UPLIFT’s goals. VSGT enhances the project with practical insights and education-focused solutions that bridge the gap between technology and tourism.
TUS leverages its Tourism Innovation Research Group to drive sustainable development and innovation in the tourism sector. With expertise in research, stakeholder collaboration, and immersive technologies, TUS plays a key role in UPLIFT, ensuring the project delivers practical, impactful solutions for the European tourism industry.
VILNIUS TECH, a leader in technology and engineering education, contributes cutting-edge expertise in AR, VR, and virtual production. Their involvement enriches UPLIFT’s innovative approach, combining academic excellence with practical applications to support the digital transformation of literary and film tourism.
Feltech brings expertise in IT solutions, VR, and AI to the UPLIFT project. Their focus on creating immersive simulations and user-friendly digital tools helps tourism businesses enhance visitor engagement, ensuring UPLIFT’s deliverables are innovative and future-ready.
EUEI leads the creation of UPLIFT’s digital learning platforms and resources. With over 20 years of experience in eLearning and tourism innovation, EUEI ensures the project’s outputs are interactive, accessible, and impactful, empowering educators and businesses to adopt immersive technologies.
